The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting.
For example, let’s say your business sells leather handbags. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer.

Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics, and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Android devices. Ads can also influence if your posts become viral due to the “snowball” effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. Basically, the concept follows the logic that when one user engages with a post, all of their networks will see this engagement on their feeds. Then some of their friends will engage with the post, and so on… This is referred to as the snowball effect. Often times, we have seen ads ignite engagement which leads to a post going viral.
Check, please, below our Photo/Video Content Plans to create your possible unique virals.

For example, at Google Ads we can use one of the tools – Pay-Per-Click Ad Strategy and Management.

Why Do You Need PPC Advertising for Your Business?

Pay-per-click advertising or PPC advertising is one of the most efficient ways to get your brand or message in front of an audience. In PPC advertising, you do not need to search for an audience – the audience searches for you. Whether your goal is to reach new audiences or increase conversion rates, PPC advertising can produce your desired results.

It’s One of the Fastest Ways to Grow Your Business.

PPC advertising, if done right, can increase your revenue in the most cost-effective and quickest way possible. Generally speaking, PPC advertising costs less per conversion. The ads only appear alongside relevant search results on search engines. Most importantly, you only pay per click – not per appearance of the ads.

Aside from the balance between cost and revenue, you can also reap the benefits in no time. You can experience an increase in traffic within your PPC campaign’s first week. That’s why PPC advertising is the go-to strategy for rapid growth.

Higher rankings on the search engine always result in higher sales. Traffic generated from Google search engines is typically highly converting. Search engines are known to value websites that provide quality over those that do not. Our SEO experts focus is to provide quality resulting in highly targeted organic traffic.

We can make the necessary changes to your existing website copy to adhere to best SEO practices, including proper header structure, cross-linking between pages, incorporating the right keyword phrases (identified in step one) and ensuring all technical aspects are in place. Meta descriptions, page titles, canonical tags, and appropriate redirects will be established, and all public-facing content will be submitted to Google for quick indexing and people’s searching your service.

Email marketing is the best marketing strategy for not only brand awareness, re-engagement, and retention but also increase sales conversions and ROI.

Brand Awareness – There are over 3 billion people using social media worldwide. There is no better way to reach your target audience than Social Media Marketing. For example, Facebook users have the highest average age of any social platform. Whereas, platforms such as Instagram and Twitter have a much younger demographic.

Audience Research – Businesses are able to gather information about who their audience is, what they are looking for, and if they are satisfied with the offering.

Custom Service and Increase Sales – customers can chat with your business and provide feedbacks, buy service in real-time, and share positive communication with their personal networks. You can use these social medias like the best communication platform with your clients (share news, events, ask questions, announce promotions etc.). It is extra tool for marketing and for reaching potential clients too, and for sales, of course.

Why to use this tool from Marketing Point of View?

It is good to attract attention with such photo/ video content, attract new clients, new followers. It can be used to generate new business leads, to build brand loyalty, to grow client’s involvements, and pick up conversion level and retention rate. Such branded content is warming the potential clients and can speed up their way to become your devoted clients.

These professional pictures and videos are great for Payed Ads too, the conversion rate is higher with such quality content then with usual or done by mobile phone or simple picture from the internet. And statistics show better performance of the payed ads campaigns with these type of content, better refund, more involvement.

Often times, we have seen our Branded Photo/ Video Content ads with ignite engagement which leads to a post going viral. The snowball effect maximizes content exposure and influence great on promotion, marketing purpose, brand awareness and coming sales.

How is the process going?

At first we create your (unique) idea for the branding photo/video shooting based on your purpose and marketing strategy (if existed). We can use your ideas or to offer you the ideas of our expert team members to choose. Then we choose location, time, plan the photoshooting and realize it.

Use events as marketing tools. It is important to organize different events to show that your business is alive, dynamic, interesting and attractive. It will bring you new involvement, followers, clients, sales. And also it can help your business grow, show up and scale up. If you are a small business owner or new entrepreneur and you have no idea which events to organize to promote you, contact us, please, and we will find several ideas that match best your goals and budget.